The General Manager Reckitt Benkiser Rahul Murgai with the Sales Team
Reckitt Benckiser, the producer of Dettol soap has launched a new soap brand, “Dettol Re-energize” into the Nigerian market.
The managing director, Reckitt Benckiser Nigeria Limited, Rahul Murgai, speaking at the trade launch of the new soap in Lagos, said “the
variant was unique for its reviving citrus fragrance and the trusted
Dettol germ protection that offer consumers long lasting freshness and
protection”. He also said, ‘‘Dettol is a love brand in Nigeria,
it is associated with the larger than life purpose of creating
awareness around good health and hygiene practices and Dettol has been
doing that effectively over the years.’’
Murgai added that Reckitt Benckiser has
continued to innovate, noting that being innovative has helped it to
build the Dettol franchise across markets including Nigeria.
The marketing director for West Africa, Reckitt Benckiser, Silivrili Oghuzan, said, “Dettol
has been around for 50 years; it has been passed on from generations to
generations to provide a healthy and hygienic environment, the brand
has been so successful that the name of the brand has become the generic
name for health and hygiene. One of the most important factors that
made the brand successful is it brings innovative solutions”.
Unveiling the new soap, Chairman, Lagos state chapter of the Nigeria Medical Association (NMA), Dr. Francis Faduyile, announced that “Dettol
is a great brand that is endorsed by the Nigeria Medical Association.
It is only Dettol that has such endorsement and the NMA will continue to
associate with Dettol”.
The company’s marketing manager (Personal Care), Ahmed Shah,
disclosed that the Dettol brand has recorded tremendous growth since
its introduction to the Nigerian market 50 years ago. He said, “In
the last five years, the brand has achieved 216 per cent growth in its
market share and is now present in 63 million households in Nigeria,
which means one out of every three households in Nigeria uses Dettol”.
L-R: Chairman, Lagos State Chapter, Nigeria Medical Association, Dr.
Francis Faduyile; On Air Personality/Rhythm FM Presenter, Anita Isedeh
(Omalicha); Sales Director, Reckitt Benckiser Nigeria Limited, Oladele
Adeyole; and Marketing Manager (Personal Care), Reckitt Benckiser
Nigeria Limited, Ahmed Shah
L-R: Regional Sales Manager, Reckitt Benckiser Nigeria Limted, Abayomi
Shittu; Chief Executive Officer, Tee One Ventures, Tayo Ojuri; and Sales
Director, Reckitt Benckiser Nigeria Limited, Oladele Adeyole
L-R: Marketing Manager (Personal Care), Ahmed Shah; Senior Brand Manager
(Dettol), Bunmi Adeniba; and Brand Manager (Dettol), Tolulope Olaoye,
all of Reckitt Benckiser Nigeria Limited
On the philosophy behind the new variant, he explained that Dettol
Re-energize was a product of innovation and intensive research into
consumers’ want and preference, saying “our research has shown that
consumers want a soap that has pleasant fragrance and ability to refresh
them. This is why we have introduced a Dettol Soap variant with a
pleasant long lasting orange fragrance that refreshes and also gives
them protection against germs” .
L-R: Senior Brand Manager (Dettol), Reckitt Benckiser Nigeria Limited,
Bunmi Adeniba; Chairman, Lagos State Chapter, Nigeria Medical
Association, Dr. Francis Faduyile; On Air Personality/Rhythm FM
Presenter, Anita Isedeh (Omalicha); Sales Director, Reckitt Benckiser
Nigeria Limited, Oladele Adeyole; and Marketing Manager (Personal Care),
Reckitt Benckiser Nigeria Limited, Ahmed Shah
L-R: Marketing Manager (Personal Care), Ahmed Shah; Senior Brand Manager
(Dettol), Bunmi Adeniba; Brand Manager (Dettol), Tolulope Olaoye and
Trade Marketing Manager, Ikechi Nwankwo, all of Reckitt Benckiser
Nigeria Limited
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