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Few years ago, the Nigerian
music industry was solely dominated byhomegrown talents who ruled the
industry, and made names for themselves until recently when some of the
gifted artistes in the diaspora saw the goldmine of opportunities
inherent in contemporary Nigerian entertainment industry and decided to
return home.
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Today , they are amongst the top
players in Nigeria’s showbiz. In no particular order here are the returnee
musicians making waves in the Nigerian music scene.
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TIWA SAVAGE
She is undoubtedly one of the most
sought after amazons in the music scene today. When she released her debut hit
single:’Kelekele Love’ many music pundits felt she was just another flash in
the pan till she proved them wrongly.
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Fast forward to 2014, Tiwa
Savage has a bestselling album: ’Once Upon a Time”, an amazing fan base,
juicy endorsement deals, lucrative performance fees, and also belonging
to the class of the most talked about showbiz personalities. Her return to
Nigeria has been worthwhile. Today, she’s a brand ambassador to some many
blue-chip companies.
·
M.I
He is the rapper every rapper wants to be like. Jude Abaga began his music career when he returned to Nigeria in 2003. Desirous to make his mark on the industry, M.I released his critically acclaimed single, ‘Safe’, a song that infused popular Nigerian songs into its lyrics.
He is the rapper every rapper wants to be like. Jude Abaga began his music career when he returned to Nigeria in 2003. Desirous to make his mark on the industry, M.I released his critically acclaimed single, ‘Safe’, a song that infused popular Nigerian songs into its lyrics.
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M.I rolled his sleeves and got to
work. Presently he has an endorsement deal with Globacom
and the Lagos State Ambassador for Energy, floats his own
music outfit called,”Loopy music’ and a judge on the critically acclaimed ‘X
factor’. Mister Incredible has built a strong brand
beyond the returnee who was hungry for stardom.
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SEYI SHAY
The delectable songstress Deborah Oluwaseyi Joshua better known by her stage name ‘Seyi Shay was born and raised in London, to a Nigerian parents.
The delectable songstress Deborah Oluwaseyi Joshua better known by her stage name ‘Seyi Shay was born and raised in London, to a Nigerian parents.
Prompted by the growth
of the Nigerian Music and also yielding to the advice of Sound
Sultan, Seyi returned home to make a name for herself.Like a gazelle running
towards its destination, she is gradually becoming her own woman,
breaking away from her ‘Beyonce’ like stereotype to creating her
own unique signature, Afro pop style, which is a blend of RnB,
Soul, and Jazz. Just last year, she clinched an Etisalat endorsement deal and
was also nominated in the ‘Next Rated Category of The Headies.
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BANKY W
Armed with a silky smooth voice that can calm frayed nerves, Banky W born in the United States of America returned to Nigeria in 2008, after the completion of his album, Mr Capable. From showbiz to advocacy, and brand endorsement, Mr. Wellington sure has the Midas touch and has become one of the formidable forces in the music industry creating platforms for the likes of Wizkid, Skales and also sustaining a music brand that has been seductive to marketing communication experts ,becoming a toast of brands who need a known face to endorse their products.
Armed with a silky smooth voice that can calm frayed nerves, Banky W born in the United States of America returned to Nigeria in 2008, after the completion of his album, Mr Capable. From showbiz to advocacy, and brand endorsement, Mr. Wellington sure has the Midas touch and has become one of the formidable forces in the music industry creating platforms for the likes of Wizkid, Skales and also sustaining a music brand that has been seductive to marketing communication experts ,becoming a toast of brands who need a known face to endorse their products.
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